RITA Ohio
The Regional Income Tax Agency, known as RITA, has been around since 1971 and administers taxes to roughly 50% of the state of Ohio. We worked with them on developing a new logo and tagline that represents what they do in addition to serving the state of Ohio.
We also developed a website that focuses on the user experience design, from easily filing municipal taxes to getting the most up-to-date tax information. On top of this, we worked on several statewide awareness campaigns from digital, print and radio.
Discover
Discover your brand’s strengths through a data-driven process to hone in on what makes your brand the leader in the marketplace.
develop
Develop your brand’s position based on your strengths to create a narrative of how communicate your brand’s strengths to increase your share in the marketplace.
deliver
Based on positioning, deliver messaging that matters to your customers across all media and demographics.
drive
Using your brand’s new position and messaging, drive optimal revenue results that drive your bottom line.