First Energy
Working with Sodexo | Roth, Prodigal developed a website for First Energy Corp. that lets it’s customers and business owners get the most up-to-date energy incentive programs. The first site was launched in Pennsylvania and then a follow-up site for Ohio was developed shortly after.
Discover
Discover your brand’s strengths through a data-driven process to hone in on what makes your brand the leader in the marketplace.
develop
Develop your brand’s position based on your strengths to create a narrative of how communicate your brand’s strengths to increase your share in the marketplace.
deliver
Based on positioning, deliver messaging that matters to your customers across all media and demographics.
drive
Using your brand’s new position and messaging, drive optimal revenue results that drive your bottom line.