Canfield Fair
As Ohio’s largest county Fair, the Canfield Fair is a brand full of tradition. Prodigal worked with the Fair to develop new TV creative that draws on this rich history with a spot that has a distinct nostalgic feel to it. Outdoor advertising also played a large part in brand exposure, as well as social media.
Prodigal developed fun video segments for each day of the Fair to give fans of the Fair a glimpse into the rides, games and food at the Canfield Fair.
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develop
Develop your brand’s position based on your strengths to create a narrative of how communicate your brand’s strengths to increase your share in the marketplace.
deliver
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drive
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